Content Marketing is different from traditional advertising, that helps your business in long term growth. Frequent optimisation of content in website, blog posting, and social media posting are the crucial roles of content marketing.
Companies that don’t invest in long term growth, but just rely on Google Ads have seen reduced lead conversion compared to the businesses invested in good content and Google Ads. This is why we always recommend broad range solutions to deliver in both the short and long term to our clients.
When it comes to content marketing, you can’t expect results immediately just by posting a few blog posts and social media posts. As per Content Marketing experts, it takes almost six to nine months to gain the expected results in content marketing. That’s why we call it long term growth and Google ads as growth in a short time.
How Content Marketing can help your business grow ?
A Successful Content Marketing initiative includes
- SEO ( Search Engine Optimisation)
- Quality Writing
- Clear Objectives that are Audience Oriented
SEO ( Search Engine Optimisation)
Search Engines like Google, Yandex, Bing, Baidu and other few local search engines like DuckDuckGo or Ask crawl through your webpages to find the relevant content based on the keyword search. So optimising your website for the relevant keyword that represents your business or product will get your website ranked in SERP(search engine results page)
In Content Marketing, SEO is the best way to create visibility in Organic Search.
For Ex : Consider you’re searching for a specific dress with certain material or brand. Google fetches the websites that have relevant content related to your search term.
Here I have searched for a “supreme white skirt” , so the website that had the relevant keyword ranked at the top. As you can see their description and title, points out the exact keywords we have searched in Google. That’s how SEO in content marketing works, relevant keywords and good content will bring in organic views as well as rank your website in organic search.
Quality content written in a website gives credibility to brand, product and as well as business. There are three types of content reading audiences
The Content written in your website, blog posts and Social Media should be easily understandable to even a teenager. If your targeted audiences are teenagers, writing blog posts, optimising website content and social media content should impress your audience as well as should have relevant keywords.
For Ex: This is Nike Blazer , their audience for this specific product is none other than a kid. If you check the description of the product, it’s clear and precise that makes it understandable for a teenager. There wasn’t any oxford words or keyword stuffing about material and quality. It was precise to make a kid understand, it’s comfy.
Stuffing keywords and blabbering from the top to bottom of the page will eventually ruin your brand value as well as the credibility. So keep it precise, plain and write based on your targeted audience.
Goals and Audiences Oriented
As we have seen in our previous article about “Importance of Professional Website”, there are three types of audiences for business, brand, and product.
Before starting to discuss audiences, the first thing you have to do is create a set of goals for the website, blogs and social media posts.
- Keep it relevant
Whenever there is a new viewer to your website, the first thing they do is go through the contents to understand the purpose of the product or business and credibility of it. Research shows that a person usually spends not more than 2 – 3 minutes on a website page. So keeping your contents relevant, instead of bragging can convert a normal viewer into a customer.
- Give time between posts
Frequent blog posting and social media posting about a product or business is a long term growth strategy. But giving some time between each post will help you understand your targeted audience interests, rather than stuffing up your entire blog page and social media page. The time variation between blog posting and social media is different, so don’t confuse it with each other.
- Do Not Give Up
As per content marketing experts, you have to wait 6 – 9 months for the expected results and to rank in organic search. But Content Marketing is vital for every business that needs a value behind their brand and product. So do not give up, if you’re looking for immediate results now, contact us for Google Ads Campaign that can bring you faster growth to your brand and increase your sales in a short period of time.
Even if you go through the entire google data, you can find only three types of business audiences
- Online Selling
- Offline Selling
Once you have planned your goal and are ready to curate the content of your website, blog post and social media post, this is for you
- Online Selling
You can be an online product seller or service seller, but understanding the basic logic of what people search will help you curate contents for better content marketing growth. Users who are looking for certain products online, they have certain keywords in mind related to the product. We are a Digital Marketing Company, so we know many of our ecommerce clients want to write the entire product features and descriptions. However, based on our expertise, we suggest writing only specific details that can impress a visitor and match their search queries, leading them to purchase your product.
- Offline Selling
Consider you’re a famous barber or massage therapist or any offline product seller and service provider. Your audience may have few questions in mind before reaching out to you or booking your service. First considerations may be, the credibility of your product, value of your brand and product quality. People don’t spend much time choosing a “phone a friend option” to check the credibility of your product or service. So they literally come to a decision based on how you represent yourself and how you elaborate the importance of customer satisfaction.
In Branding websites or authority websites, the sole purpose of content marketing is used to create credibility over a business and product. If you’re in the manufacturing industry or construction industry who wants to share the portfolio of work done, then a simple authority website with good content marketing will be the best place for your clients to go through and understand your brand reputation as well as value.
Get in Touch
UTDS Optimal Choice is a Google Partner web design agency, based in Tirana, Albania. We offer full design, build and marketing services to our clients. Working with clients of all shapes and sizes across the UK and USA, get in touch today to see how we can help your business email@example.com or use the live chat service at bottom right of the screen to talk to us directly.